Problem: 80% of Women use lip balm while only 30% of Men do
Insight: When you don’t have lip balm you lick your lips
Idea: Licking your lips is creepy.
Problem: 80% of Women use lip balm while only 30% of Men do
Insight: When you don’t have lip balm you lick your lips
Idea: Licking your lips is creepy.