With hundreds of thousands of people each year returning home to London to celebrate Christmas with loved ones, we thought that British Airways could welcome home their loved ones on a colossal scale with a personalised landing message.

These messages appeared in Heathrow, Gatwick and London City terminals. As well as digital outdoor sites along typical travel routes surrounding the airports.

CD’s Paulo Martins, Emil Asmussen

Creatives Jacqueline Hedge and Gracie Hawes who saw out the project after we left.

The Drum AD of the day